You just invested in a rebrand with a new logo, new colors, and a web designer you're genuinely excited about, and now someone mentioned you need a copywriter, and suddenly there's a whole other layer to figure out.
What does a copywriter actually do?
How does it all fit together?
Will it sound like you and explain your service well?
How do the keywords get in there?
Where does the copy go when it's done?
If you have approximately one thousand questions about how this whole process works, you are in exactly the right place.
I work with creative service providers, photographers, designers, florists, videographers, brand strategists, and more, who are in the middle of a rebrand and need copy that matches the beautiful new look they're creating.
The number one thing I hear before someone books is, "I just don't totally understand how it all comes together."
So let me show you. From our very first conversation to your website going live, here is exactly what the process looks like when you hire a website copywriter, specifically me, specifically for your rebrand.
It starts when you reach out, through my inquiry form, a DM, or an email; however, it feels natural. From there, we'll get on a discovery call, which is genuinely one of my favorite parts of the whole process.
This call is simply a conversation. I want to know about your business, your rebrand, what's changing and why, who your dream clients are, and what's felt off about your website copy up until now.
Just as importantly, you get to decide if I'm the right fit for you. You should leave that call feeling like I actually get your business and your vision, not just like you talked to someone who wants to book you.
If we're both a yes, we move forward. If the timing isn't right or it's not the right fit, I'll tell you that too. I'm only interested in working with people I can genuinely help.
After our call, you'll receive a proposal that outlines exactly what we're working on, what's included, the investment, and the timeline. No surprises or hidden scope, just a clear picture of what you're getting and when.
Once you sign the contract and submit your deposit, you're officially on my calendar!
You'll also receive an onboarding questionnaire, which is where the fun begins. I'll ask you everything from how you'd describe your own personality to what makes you different from every other photographer, florist, or designer in your market. Take your time with it. The more you give me here, the better your copy will be.
This is the phase most people don't know exists, and it's honestly what separates copy that sounds like you and actually works from copy that just fills space on a page.
Before I write a single word, I do a whole lot of thinking, researching, and strategizing.
Here's what that looks like:
First, I dig into everything you gave me in the questionnaire and everything I can learn about your business. I'm building out your brand messaging, which is your voice, your tone, the specific words and phrases that feel like you, the ones that definitely don't, the story behind your business, and the positioning that makes you the obvious choice for your dream client.
This becomes your brand messaging guide, which you'll have forever. More on that in a minute.
This step is what makes the copy sound like you instead of like a generic template. I'm not guessing at your voice. I'm building it intentionally from the ground up.
I also spend time looking at what else is out there in your market. Not to copy it, but to figure out exactly how to position you as the distinct, clear choice.
What are other photographers, florists, or designers in your space saying?
What are they missing?
Where is the gap that your voice and your work can fill?
This research shapes how we talk about what makes you different, which is one of the most important things your website needs to communicate.
This is where the SEO piece comes in, and I want to take away the pressure from it completely because I think it stresses people out more than it should.
Keyword research just means figuring out what your dream clients are actually typing into Google when they're looking for someone like you. Things like "fine art wedding photographer Nashville," "romantic garden florist Atlanta," or "brand designer for female founders."
Once I know what those phrases are, I use them naturally in your copy, so that the way I write about you also happens to be the way your dream clients are searching for you.
This is the copy and SEO connection. They're not two separate things. When the strategy is done right, they work together seamlessly, and that's what makes your website both beautiful to read and actually findable on Google.
Okay, now we write, and this part is genuinely so fun.
You'll receive your copy as a wireframe document. If you've never seen one before, a wireframe is basically a blueprint of your website that shows exactly what copy goes where on each page.
So instead of just getting a Google Doc full of paragraphs and wondering where they go, you get something that looks like a rough layout of your actual website, with each piece of copy placed exactly where it lives. Your home page hero section, your about page intro, your services descriptions, and your calls to action, all of it mapped out clearly.
This matters for two reasons. One, it means you can actually visualize how your website is going to look and feel. Two, it means your web designer gets a document that tells them exactly what goes where, which makes their job so much easier and your whole project runs so much more smoothly.
Speaking of your web designer, I work with them directly if needed. You shouldn't have to be the middleman translating copy to design. That's my job, and I absolutely love watching the entire creative process come together.
Along with your copy draft, you'll receive your brand messaging guide. This is a document that captures your voice, your ideal client profile, your brand story, your core messages, and your positioning, all in one place.
Think of it as the foundation on which everything else in your business is built. Your Instagram captions, your email newsletters, and your inquiry responses. When they all come from the same messaging foundation, your brand feels consistent and trustworthy everywhere your dream clients find you.
You'll use this long after our project is finished. A lot of my clients tell me it's one of their favorite deliverables.
When your draft is ready, I don't just send you a document and wish you luck. I record a full video walkthrough that takes you through your copy to clear up any questions before you even think about them.
Why did I open the home page with that headline?
Why is this section structured this way?
How does this keyword work into this paragraph naturally?
This means you're not sitting there reading your copy with a million questions and no one to ask. You understand it, you can see how it works, and you feel confident about it before you ever give me feedback.
Revisions are not a sign that something went wrong. They're a built-in part of the process because this is your business and your voice, and it needs to feel exactly right.
After you review your copy and watch the walkthrough video, you'll send me your feedback, and we'll refine from there. Your package includes two rounds of revisions, which is plenty of room to get everything feeling just right.
The revision process is collaborative and low-pressure. You're not locked into anything until you love it.
If you've never worked with a copywriter before, you might be wondering what you're even supposed to say when you review your copy. However, there's no wrong way to give feedback.
"This doesn't sound like me" is great feedback. "This section feels a little stiff" is great feedback. "I love this, but can we make it a little warmer" is great feedback. "Something feels off, but I can't put my finger on it" is something I can absolutely work with, too.
You don't have to know how to fix it; I can help you figure that out. You just have to tell me how it feels, and I'll handle the rest.
The project doesn't end when the copy is finalized. Here's what happens next:
Once your copy is approved, it goes straight to your web designer via the wireframe. Because everything is already mapped out by page and by section, your designer knows exactly what they're working with. No back and forth, no guessing, and no "wait, where does this paragraph go?"
If your designer has questions or needs anything clarified, I'm available to communicate with them directly. Your rebrand should feel like a cohesive, collaborative project, not like everyone is working in silos.
Once your new pages go live, I submit them to Google Search Console. This is the step that tells Google your new pages exist and prompts it to start indexing them, which is how they start showing up in search results.
Without this step, Google might not find your new pages for weeks or even months. With it, you're giving your SEO a head start from day one.
Your website is live, your copy is working, and your SEO foundation is in place.
So, what now?
The best thing you can do to keep it going is to publish consistent, strategic blog content. Every blog post is a new page for Google to index, a new keyword to rank for, and a new opportunity for your dream client to find you.
If that sounds like something you'd rather hand off than figure out yourself, that's exactly what my blog retainer is for. We keep the SEO compounding going every single month, so your website keeps working harder over time without you having to think about it.
Here's what I want you to walk away from this knowing: you do not have to understand every piece of this before you book. That's literally what I'm here for.
You bring the vision, the passion, and the expertise. I bring the strategy, the words, and the roadmap that makes it all make sense.
A good copywriting experience should feel exciting! You should feel like someone finally gets your business and knows how to talk about it. You should feel like the missing piece just clicked into place!
If you're in the middle of a rebrand and you're ready for copy that matches the vision you're building, I would love to be part of it.
Take a peek at my website copy packages and fill out my inquiry form to chat.
I can't wait to hear what you're creating!
Your writing bestie and the person who’s way too invested in helping you sound like the pro you already are.
Sales start with connection. And connection? That starts with words that feel like you and speak to them.
Let’s get your website working as hard as you do with copy that makes your dream clients feel right at home.
I’ll craft custom website copy that not only helps you climb the search rankings but also connects with your ideal clients on a personal level.
We’re talking about words that attract, engage, and convert, turning casual website lurkers into booked clients.
With smart SEO keywords and storytelling copy that connects, let’s make your website stand out and get noticed for all the right reasons.
Thoughtfully crafted, SEO-rich blog posts that feel like a friendly chat.
Your blogs will keep your audience engaged, build trust, and position you as an expert in your field.
It’s more than just content creation and another thing to do for your marketing.
It’s about creating connections that last and drive action to help you scale your business.
